The Avengers Movie’s Success

The Avengers is a movie released in 2012 and it was produced by the Marvel Studios and distributed by Walt Disney Pictures. The film features characters from the Marvel superheroes, with a script penned by Joss Whedon. It features a star studded cast too, with Robert Downey Jr, Samuel L Jackson, and Scarlett Johansson. Among the supporting actors were Chris Hemsworth, Chris Evans and Jeremy Renner.

The movie was distributed worldwide as Marvel’s Avengers except for Britain. Disney decided to make it Avengers Assemble so audiences would not confuse it with with an old TV series. The world premiere for this film was on April 11th 2012, and it was shown in California at the El Capitan Theatre.

The Avengers broke box office records during it’s first weekend and week of release. It made $207, 438, 708 in it’s first weekend at cinemas, which far exceeded the $169.2 that Harry Potter: The Deathly Hallows Part 2 made. This movie also smashed the record $238.8 million set in 2008 by Dark Knight by making $270,019 in ticket sales in the first week of release.

The film was well received by some of the best known critics. For example the aggregator review site Rotten Tomatoes gave an overall rating of 93%. It was given a score out of 10 of 8.1 by the 267 reviews taken by that site. The film got an A+ rating from the site CinemaScore, and got a score of 69% based on the 43 reviews provided to Metacritic.

There are differing reasons behind the success of The Avengers including clever marketing, the stars in the film and the way the script was written. It was also well planed, with credit going to Joss Whedon. The main characters had all been in recent films as the leading role, and everybody who likes Marvel and the other films was intrigued by how all of them together would work. That curiosity in turn was fed by the careful planing of the directors and the producers who released several teasers and trailers to raise the hype levels. Hiring an advertising slot during the Super Bowl was perhaps the most astute move.

The Avengers

Generally the characters in the film were not altered from how they are in the comics and the earlier movies. The main exception was the Hulk, it was decided to make him less green than in the 2003 film and less muscular than in the 2008 sequel. The actors did a fine job as well, this movie is a lot more emotional than many action films are. They all worked together as a team and were content with their individual moments in the spotlight.

Joss Whedon did a great job as the director and the writer. He did not get the characters to do anything they had not done in the comics or the other films. He brought all the superheroes together superbly well.

Also there needs to be a special mention to Mark Ruffalo who played Dr Bruce Banner / the Hulk so well. He brought more depth to the Dr Banner portrayal, which was noted by movie goers and critics alike.