The initiative spotlights rising global artists expected to break into mainstream audiences. Debuting today, 10 November 2026, the campaign will present premium live performances, featuring two customized performances from each selected act, recorded exclusively in Vevo’s in-house studio. The 2027 rollout opens with exclusive performances of “Que Seas Feliz” and “Asi Se Vende” by Dalvin La Melodia.
With more than 600 submissions received, the selection process blends streaming data, market trends, and editorial discernment. Those chosen gain wide-reaching international exposure, editorial playlisting, and promotional features across Vevo’s network. Former participants include Billie Eilish, Lewis Capaldi, Sam Smith, Raye, Ice Spice, and Chappell Roan.
In addition to the new lineup, Vevo named 2026 alumna Sienna Spiro as its “DSCVR Artist of the Year,” acknowledging her rise as a distinguished soul vocalist.
“Unearthing exceptional talent and providing emerging musicians with an unparalleled stage to shine lies at the heart of Vevo’s mission,” said JP Evangelista, Vevo’s EVP of Content, Programming & Marketing. “Assembling this forward-looking lineup requires a blend of analytics, market insight, and genuine musical instinct from our global team. Being chosen for this list marks a remarkable milestone, and we are excited to see this next generation of global talent thrive!”
The Vevo 2027 DSCVR Artists to Watch class features: 54 Ultra, Asha Banks, AZ Chike, Barry B, Carter Faith, Conep, Dalvin La Melodia, Devon Again, Dexter and The Moonrocks, Die Spitz, F3miii, FreshMula, Frost Children, Mack Geiger, Mari Froes, Mollie Elizabeth, Paloma Morphy, and The Paradox.
